Part II: Understanding the Marketplace and Consumers Marketing: Creating and Capturing Customer ValueĬompany and Marketing Strategy: Partnering to Build Customer Relationships Part I: Defining Marketing and the Marketing Process * A valuable learning package comprising the instructor’s manual, instructor’s PowerPoints, students’ PowerPoints, and mymarketinglabĬontents of Book Summary of Principles of Marketing : A South Asian Perspective by Philip Kotler * Insights into markets and marketing in the Indian subcontinent, including examples and cases from India, Pakistan, Bangladesh, and Sri Lanka, and an appendix on rural marketing * Emphasis on the quantitative aspects of marketing through end-of-chapter exercises and Appendix 2: Marketing by the Numbers * Coverage of new developments and topics such as sustainable marketing, blogs, and online communities and networks to explain how today’s marketers can make the brand a meaningful part of consumers’ lives * Chapter-opening vignettes and real marketing boxes provide insights into real marketing practices in the Indian subcontinent and in the global context * An interactive and student-friendly layout with annotated chapter-opening stories and figures, chapter outlines, explanatory author comments, and high-quality images facilitates understanding and eases learning With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.įeatures of Principles of Marketing : A South Asian Perspective by Philip Kotler The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Winner of the First Prize for Excellence in Book Production for the year 2010 in the category of College Textbooks (English) awarded by The Federation of Indian Publishers Principles of Marketing : A South Asian Perspective by Philip KotlerĪbout Principles of Marketing : A South Asian Perspective by Philip Kotlerīook Summary of Principles of Marketing : A South Asian Perspective by Philip Kotler
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |